Email Marketing ยท 5 minute read
Digital marketing is more than just buying advertising and blog posts. It is about understanding how your audience uses different websites, apps, and social media platforms to find what they need. Email marketing is one of the most popular digital marketing practices today. In fact, in a recently released survey by email marketing service provider Mailchimp, 92% of businesses said that email was a top strategy for growing their business. Email is so reliable and cost-effective that it's easy to see why so many business owners use it as their primary mode of communication with their customers. However, this also presents marketers with a lot of challenges when implementing email campaigns. These challenges stem from emails having an inherently two-way nature and the fact that they can be used to spam customers as well as send them useful offers and announcements.
Email marketing allows businesses to communicate with their customers in a variety of ways. This means that businesses can choose to send emails that are informational, promotional, or transactional. Some emails are promotional, some are transactional, and some are both at the same time. Promotional emails are designed to encourage customer loyalty, brand awareness, and clickthrough rates. They can also be used to drive sales. Transactional emails are used to provide information customers need, such as updates on orders, order cancellations, and change-of-address notifications. They can also be used to send discounts, refunds, and coupon codes.
Email spam is one of the most challenging parts of email marketing. It's the main reason many businesses stop using email. When you send an email to a customer, their inbox is likely to be filled with emails from other businesses. Potential customers might even open the emails without checking the "From" line or the sender's name. This can make it difficult for you to stand out. And if your emails are not being opened, then there's no way for you to directly influence the decision your customer makes. Email spoofing is when spammers change the email addresses in their email addresses. For example, if their real email address is "jane.doe@email.com," but they send an email as "Bob. Doe@email.com," then the recipient might think the email is from "Bob. Doe@email.com," when it's coming from "Jane. Doe@email.com."
Tracking emails helps content marketers understand where their emails are being opened, when they are being opened, how long they are being read, and how many links are being clicked. While this can be helpful, it should not be your only tracking method. For one, email tracking pixels are often slow and not very effective. The problem is that these pixels usually track only the final destination of your emails. That is, if someone opens your email and then deletes it right away, then it will be marked as delivered. But if someone skips your email without reading it, then it won't be marked as opened. This means that you won't know how many people open your emails, which is the most important metric for email marketing success.
Tracking emails are helpful, but it should not be used as your only method of digital analytics. Email tracking pixels are often inaccurate and imprecise. This means that they don't offer you any reliable data about how many emails are being opened, read, and clicked. Email tracking pixels also don't offer you much data about the performance of your emails. You can only see how many emails are being opened and clicked, but you won't know if the emails are being read or if the links in them are being clicked. Furthermore, email tracking pixels usually aren't linked to your CRM or email marketing software. This means that you don't have a comprehensive view of your campaigns, which can be confusing and difficult to navigate.
You might wonder, "Why not use email tracking pixels? They are so popular and effective." Email tracking pixels are a great idea, but there are some problems with their use. Email tracking pixels are often inaccurate, imprecise, and unreliable. Email tracking pixels can also only tell you when an email has been opened and not how many people have read your emails. Email tracking pixels should be used as a secondary or tertiary method of digital analytics. You should only use them if you don't have any other types of digital analytics set up or if they are the only ones you have. Email tracking pixels are great for getting a general idea of how many emails are being opened, but they shouldn't be your only method of digital analytics.
The best way to measure the effectiveness of your email campaigns is to create an email template that you use for every campaign. From there, you can easily track the performance of your emails by looking at these metrics: Subscribers: How many people have signed up for your email list from your emails? How many people have signed up for your email list from your emails? Open Rate: How many people have opened your emails? How many people have opened your emails? Click Rate: How many people have clicked links in your emails? How many people have clicked links in your emails? Bounce Rate: How many people have simply deleted your emails without reading them? These metrics can be tracked in your CRM or email marketing software. Alternatively, you can also use third-party email tracking software.
Email marketing is a powerful marketing channel that can be used effectively by businesses. However, it should only be used as a secondary or tertiary method of digital analytics. Email tracking pixels are often inaccurate, imprecise, and unreliable. Email tracking pixels can also only tell you when an email has been opened and not how many people have read your emails. Email tracking pixels should be used as a secondary or tertiary method of digital analytics. They should only be used if you don't have any other types of digital analytics set up. Email marketing should only be used as a channel for communication. Email campaigns should not be used as a primary method of selling products or generating revenue. Email marketing should also not be used for every type of business.
